Future Proof Business Model

The chances of success and survival for companies and their business and revenue models increase substantially if they are continuously questioned and systematically tested against the backdrop of disruptive competitors and increasingly informed customers.

In all industries, new competitors constantly challenge the existing rules by positioning themselves at the customer interface, attacking profitable market segments, or completely digitizing established business models. Established companies are often pushed back to less profitable areas of the value chain.

The ultimate goal is to understand and serve customers holistically to increase resilience against disruption. Broadening the perspective to include existing platforms or the possibility of establishing one’s own ecosystem with partners is crucial.

Simply being present in ecosystems or on neutral platforms does not create a digital business model. Customers are disappointed by quality deficits or time delays caused by interrupted digital processes. Many digitization projects fail because they do not take an end-to-end perspective of central customer processes. Only a complete digital customer experience creates customer enthusiasm. Anything less leads to frustration, as customers increasingly transfer experiences from other industries to all existing relationships.